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Businesses Growing Together

Do you have a signature in your outgoing emails? You certainly should think about this option. Most email programs (including Eudora, Outlook and others) allow you to create a signature file which will automatically appear at the end of every message you send. Look under the "Tools" menu or search the "Help" function in your email program to learn how to do this. Use your signature to let others know what you do and how to contact you.

Experts say you should keep your signature file to no more than seven or eight lines. You may include your business or product name, URL, phone number, address or other information. You might want to use it to promote your newsletter or mailing list. You can focus on one product, even include a picture or banner using some advanced signature programs.

Keep it simple. Don't use elaborate HTML in your signature. Many mail programs won't read it properly, and recipients will see a jumbled mess of codes instead of your beautifully formatted message. Be sure to include your URL in your signature!
This is a strategy you can implement today. It's easy, it's free and it really works.

Think about this - using your signature in ALL your going mail can get you more attention then you ever thought it would. How? Well, you forward a silly joke to 10 people they each forward it to 10 people and so on and so on - and attached to every one of them is your signature!

Remember the Burger King's Subservient chicken video where you could prompt the man in the chicken suit to do certain dances? Burger King initially released the video to 20 friends of ad agency employees. 20 visits on day one... 20 million visitors within one week... 396 million hits in less than a year.

See the power here? Think about it, your signature on the bottom of all them emails!

submitted by Sade of